TikTok Ads Regularly Bring In 2.5X ROAS — But That’s Not the Only Reason to Try Them. TikTok  ads  have helped brands capitalize on organic  virality,  and  the right campaign can bring in super-strong engagement. According to one study by Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. Tiktok is also really good at keeping people  on the  app,  as users typically interact with it 45 minutes a day.