Media Buyer
Key Responsibilities:
- Ads Scheduling, Optimising, and Monitoring:
● Develop and implement strategic plans for ad scheduling to reach target audiences
effectively.
● Continuously optimise advertising campaigns to enhance performance and achieve
desired KPIs.
● Monitor ad performance metrics closely, making data-driven adjustments as
necessary. - Competitor Ad Research:
● Conduct comprehensive research on competitor advertising strategies and
performance.
● Analyse competitor ads to identify trends, opportunities, and areas for differentiation.
● 3. Ad Creatives Content Development:
● Collaborate with creative teams to develop compelling ad creatives and content that
resonate with target audiences.
● Ensure ad creatives align with brand guidelines and campaign objectives. - New Idea Research and Briefs:
● Stay updated on industry trends, emerging technologies, and innovative advertising
techniques.
● Generate new ideas for ad campaigns and prepare detailed briefs to guide creative
development. - Result Analysis and Optimization:
● Perform in-depth analysis of campaign results, including conversion rates, ROI, and
audience engagement metrics.
● Use insights gained to refine targeting strategies, messaging, and ad placements for
optimal performance. - Using Different Social Media Channels and Strategizing Accordingly:
● Leverage various social media platforms (e.g., Facebook, Instagram, Twitter, google)
to reach target audiences and achieve campaign objectives.
● Develop channel-specific strategies based on platform demographics and user
behaviours. - Strategizing Campaigns:
● Develop comprehensive media buying strategies aligned with overall marketing goals
and objectives.
● Plan and execute integrated campaigns across multiple channels, ensuring
consistency and synergy.
