With advertising, you create a paid promotion  for  a chosen audience. With influencer marketing, you market your products and services via an influencer to that influencer’s network. Research shows that people trust influencers more than they trust advertising.

So using advertising can be less effective than influencer marketing in reaching your target audience. While both advertising and influencer marketing can increase site traffic, people are more likely to buy your products based on an influencer’s recommendation than an ad.