Running Facebook ad campaigns does not only boost your website traffic and lead generation efforts. They actually indirectly influence the number of followers of your Facebook page. The bigger the follower base you have on Facebook, the more visibility you will get to your organic posts.

Images are important in Facebook Ads, but copywriting is also essential. If you’re spending money on a Facebook ad, you want to make sure it does its job. Good ad copywriting can persuade your audience to click through to your website. Good copywriting functions as a guide—it shows people where they need to go.